CryptoPotato: run by two named crypto investors, with a genuinely specific rule about labeling paid content.
We're continuing our Crypto News Platforms series with CryptoPotato, established in early 2016, owned by named crypto investors Yuval Gov and Yoni Berger, headquartered in Sofia, Bulgaria. Real, disclosed genuine strengths: a real, disclosed, specific advertising-disclosure policy that clearly separates paid stories from core news, and named "Verified" journalists producing focused market analysis. What we don't think should be set aside: the outlet's own owners are described directly as active crypto investors rather than journalists, and we found an unusual practice of using AI chatbot outputs directly as price-prediction content. We weighted all of it below.
Our take, up front: CryptoPotato is a crypto news, analysis, and price-prediction platform established in early 2016, headquartered in Sofia, Bulgaria, owned by Yuval Gov and Yoni Berger, described directly in the company's own promotional material as "experienced crypto investors" who "joined the crypto revolution during 2013 and since then live and breath only crypto." Real, disclosed positive transparency practice we want to highlight directly: CryptoPotato's Editorial Policy states plainly, "all stories that have been paid for as advertisements have been labeled and tagged as such. This content is intentionally delineated from our main news sections, editorials, and guides," a real, disclosed, specific, actionable ad-labeling practice, clearer than a merely generic assurance of neutrality. Real, disclosed named, "Verified" journalists on the press-database Muck Rack producing focused market analysis, for example detailed coverage of a proposed XRP Ledger and X Money integration, and technical Bitcoin price analysis. What we don't think should be set aside: the outlet's named owners are directly, openly described as active crypto investors rather than journalists by background, a real, disclosed personal financial interest in the industry the outlet covers. Real, disclosed unusual content practice we found directly on the site: at least one price-prediction article was built around the stated outputs of "three of the most widely used AI-powered chatbots," a real, disclosed departure from traditional analyst-driven price commentary. Real, disclosed genuine scale and longevity: operating continuously since 2016, with reported monthly traffic ranging from roughly 300,000 to several million across different sources, and multilingual translated versions in Hebrew, and partial German and Hindi. We found no confirmed, disclosed instance of a major scandal at CryptoPotato in our research. We weighted all of it below.
Real, disclosed named owners (Yuval Gov, Yoni Berger), explicitly described in the company's own promotional material as "experienced crypto investors," a real, disclosed personal financial interest in the industry the outlet covers. Real, disclosed clear, specific ad-labeling policy: "all stories that have been paid for as advertisements have been labeled and tagged as such. This content is intentionally delineated from our main news sections, editorials, and guides," genuinely more specific and actionable than a merely generic policy statement. Real, disclosed named, "Verified" journalists.
Pros
- A specific, actionable ad-labeling policy directly separates paid stories from core content
- Named, "Verified" journalists produce identifiable, checkable bylined coverage
Cons
- The named owners are openly described as active crypto investors, not journalists by background
Real, disclosed genuinely substantive, focused market analysis from named, "Verified" journalists (XRP Ledger integration analysis, Bitcoin technical analysis). What tempers this: a real, disclosed unusual practice of using AI chatbot outputs directly as price-prediction content, and we found no dedicated, disclosed corrections process.
Pros
- Named journalists produce genuinely substantive, focused technical and market analysis
Cons
- At least one article used AI chatbot outputs directly as price-prediction content
- No dedicated, disclosed corrections process was found
Real, disclosed named owners (Yuval Gov, Yoni Berger) and a consistent, specific headquarters (Sofia, Bulgaria) across sources. What tempers this: we found limited disclosed detail on the company's broader corporate structure or any additional investors beyond the two named owner-operators.
Pros
- Named owners and a consistent, specific headquarters location are disclosed across sources
Cons
- No disclosed detail on broader corporate structure or additional investors was found
Real, disclosed genuine scale and longevity: operating since 2016, with reported traffic ranging from hundreds of thousands to millions of monthly visitors across different sources, plus multilingual translated versions (Hebrew, partial German and Hindi).
Pros
- Continuous operation since 2016 reflects genuine, disclosed longevity
- Multilingual translated versions extend accessibility beyond an English-only audience
Cons
- Reported traffic figures vary considerably across the sources we checked
Real, disclosed genuinely accessible, free core content, with multilingual translation extending accessibility further.
Pros
- Free core content is available in multiple languages beyond English
Cons
- German and Hindi translation is reported as only partial
Real, disclosed clear, specific advertising-disclosure practice distinguishing paid stories from core editorial content.
Pros
- Paid stories are explicitly labeled and separated from news, editorials, and guides
Cons
- Limited disclosed detail on overall revenue scale or advertiser concentration was found
Real, disclosed multilingual translation as a genuinely distinctive accessibility feature, though we found no other major additional product or tool comparable to several other outlets in this series.
Pros
- Multilingual translation extends real, disclosed accessibility beyond a single-language audience
Cons
- No dedicated data tools, calculators, or membership tiers were found beyond core content
Read it directly, and treat AI-chatbot-sourced price predictions as a novelty, not analysis.
Given the real, disclosed use of AI chatbot outputs in at least one price-prediction piece, we'd weigh that specific format differently from named-journalist technical analysis, and treat any labeled advertisement exactly as the site's own policy intends: as paid content, not editorial judgment.
An ordinary, competent outlet, run openly by people with money in the game.
We want to give CryptoPotato real, specific credit for something we don't always find in this series: an ad-disclosure policy that actually says what it means. "Paid stories get labeled and kept separate from news" is a concrete, checkable commitment, not a vague assurance of good intentions, and named, verified journalists back it up with genuinely focused market analysis rather than generic aggregation. What keeps this from scoring higher is something the company itself doesn't hide: its owners aren't journalists who happened to end up covering crypto, they're self-described crypto investors who built a news site inside the industry they're personally invested in. We don't think that alone disqualifies anyone, plenty of respected voices in this space have skin in the game and say so. But it's a real, disclosed structural fact worth weighing honestly rather than overlooking because the ad policy elsewhere reads well. Add a mildly unusual practice, using AI chatbot answers as price-prediction content, and we land on a fair, unremarkable outlet: solid where it's specific, ordinary everywhere else.
The scorecard above is deliberately general. Whether CryptoPotato is right for you depends heavily on which of these you already are.
The reader who wants straightforward crypto market analysis with clearly, specifically labeled advertising
This is exactly where CryptoPotato's real, disclosed, actionable ad-labeling policy delivers genuine, checkable value.
The reader who factors the owners' disclosed personal crypto-investor background into how they read the coverage
Given this real, disclosed detail, this specific awareness genuinely matters here.
The non-English-speaking reader interested in CryptoPotato's Hebrew, German, or Hindi translated content
This is a real, disclosed, genuinely useful accessibility feature worth evaluating on its own separate merits.
Anyone assuming a crypto news outlet's owners have no personal financial stake in the assets it covers
A real, disclosed, openly-stated owner background as active crypto investors makes this a poor fit for that specific assumption.
The scorecard covers the headline judgment calls. These four tables cover the specifics we didn't want to bury in prose; the ad-disclosure policy quoted precisely, the owners' background examined directly, the AI-chatbot content practice presented, and how CryptoPotato compares to the full series.
The ad-disclosure policy, quoted precisely
| What CryptoPotato's own Editorial Policy states | |
|---|---|
| The rule | "All stories that have been paid for as advertisements have been labeled and tagged as such" |
| The separation | "This content is intentionally delineated from our main news sections, editorials, and guides" |
| Why this is specific | It names a concrete action (labeling and tagging) and a concrete outcome (separation from core sections) |
| What's still not named | A dated corrections log or an explicit statement on staff personal-holdings disclosure |
We're quoting this directly because it clears a bar several other outlets in this series didn't: a reader can tell exactly what the policy promises and check whether a given page follows it.
The owners' background, examined directly
| What we found | |
|---|---|
| Named owners | Yuval Gov and Yoni Berger |
| Self-description | "Experienced crypto investors" who "joined the crypto revolution during 2013" |
| What this means | The company's own promotional material frames its owners by their personal investing history, not journalism credentials |
| Why we're weighing this | A news outlet's owners having a personal financial stake in the industry it covers is a real, disclosed structural fact, openly stated rather than hidden |
We want to be fair here: this is openly disclosed by the company itself, not something we uncovered, and we think that openness deserves some credit even as the underlying fact tempers our independence score.
The AI-chatbot content practice, presented directly
| What we found | |
|---|---|
| The article | A Pi Network price-prediction piece |
| The method | "Here's what three of the most widely used AI-powered chatbots think on the matter" |
| What this is | AI chatbot outputs presented directly as price-prediction content, rather than original analyst work |
| Why we're noting it | A real, disclosed departure from traditional, named-analyst market commentary, worth flagging as a quality consideration |
We're not asserting this is common practice across the site, we found this in one specific article, but we think it's worth surfacing as a real, disclosed example of the kind of content that sits alongside more traditional named-journalist analysis.
CryptoPotato vs. the full series
| CryptoPotato | CoinDesk | The Block | Decrypt | Bankless | U.Today | Bitcoin Magazine | CoinGape | Blockworks | Coin Bureau | The Defiant | BeInCrypto | Cointelegraph | CryptoSlate | Crypto Briefing | Bitcoinist | Messari | Protos | Unchained | Milk Road | NewsBTC | Watcher.Guru | AMBCrypto | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Core disclosed issue | Named owners' personal crypto-investor background; AI-chatbot-sourced content | Owner-ordered article removal (2024) | CEO's secret $43M in loans (2021-2022) | Sponsor-branded rewards; client-services arm | Venture arm's direct token holdings | Blended promotional content, no clear policy | Media, venture fund, and treasury company unified under one CEO | B2B authority-building adjacency; thin ownership detail | Editable podcast interviews; pay-to-speak conferences | Category-standard affiliate-link monetization | Current business-sustainability pressure | Unverified "ad-free" claim; PR-sourced reviews | False, market-moving ETF tweet (2023) | Disclosed AI use; gambling-adjacent reviews | % -of-investment fee; undisclosed ownership; generic content | Neutral third-party rating; thin current ownership detail | Founder's 2024 conduct crisis; new owner's own conflicts | Unresolved funding transparency; founder's personal crypto ties | Self-disclosed (not independently verified) ownership | Parent company's portfolio of crypto-adjacent sites | Unfinished ad-disclaimer page; inconsistent basic facts | Explicitly stated speed-over-verification strategy | Generic editorial policy; conflicting HQ; promotional content |
| Our score | 55.25/100 | 50.0/100 | 51.75/100 | 63.0/100 | 45.25/100 | 37.75/100 | 42.75/100 | 55.75/100 | 59.25/100 | 58.75/100 | 66.0/100 | 53.75/100 | 52.25/100 | 68.5/100 | 28.75/100 | 55.0/100 | 56.75/100 | 55.5/100 | 69.75/100 | 51.0/100 | 40.75/100 | 41.5/100 | 48.0/100 |
CryptoPotato's mid-pack score reflects real, disclosed credit for a specific, actionable ad-labeling policy and named journalistic staff, tempered by the named owners' openly disclosed personal investment background in the industry the outlet covers.
We don't just want to hand you our number; we want to show you how it sits next to what other sources have published. We're flagging directly that general round-ups tend to treat CryptoPotato as a solid, long-running mid-tier outlet without giving specific credit to its actionable ad-labeling policy, while media-literacy commentary examining the owners' disclosed investor background runs more critical than the overall average reflects.
Our score lands modestly above the aggregated industry average; general round-ups don't always credit the specific, actionable ad-disclosure language we found as directly as our methodology does, which offsets more critical commentary elsewhere focused on the owners' disclosed investor background.
| Source | Score | Type |
|---|
Scores compiled by our editorial team from publicly available reviews as of August 2026. "Editorial estimate" means the outlet didn't publish a single numeric score, so we converted their published verdict and sentiment into a comparable 100-point figure. Verify current figures directly with each source before citing them elsewhere.
Yuval Gov and Yoni Berger, described in the company's own promotional material as "experienced crypto investors" who joined the industry in 2013. CryptoPotato is headquartered in Sofia, Bulgaria.
It was established at the beginning of 2016.
Yes, explicitly. Its Editorial Policy states, "all stories that have been paid for as advertisements have been labeled and tagged as such," and that this content is "intentionally delineated from our main news sections, editorials, and guides."
Yes, by the company's own description. Its owners are directly described as "experienced crypto investors" rather than journalists by background, a disclosed personal financial interest in the industry the outlet covers.
We found at least one article built around the stated outputs of AI-powered chatbots as price-prediction content, distinct from traditional named-analyst commentary.
Yes. Several journalists carry "Verified" badges on the press-database Muck Rack, producing focused market and technical analysis under their own bylines.
English is primary, with a full Hebrew translation and partial German and Hindi translations.
Yes. All core content is free.
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