Crypto Briefing: a paid research product that takes a cut of your investment, wrapped in a nearly-dormant news site.
We're continuing our Crypto News Platforms series with Crypto Briefing, operating since 2017, once a genuine crypto research outlet, now recording roughly 2,274 monthly visits with 0% year-over-year growth as of August 2025. Real, disclosed genuine strength: a real subscriber base for SIMETRI, its paid research product, with some long-term users reporting satisfaction. What we don't think should be set aside: SIMETRI charges a fee calculated as a percentage of the amount a subscriber invests in its "Pick of the Month" recommendations, a direct, structural incentive to encourage larger bets regardless of outcome; one reviewer described the free news site itself as "just a platform giving you mainstream crypto news and being a promoting channel for Simetri"; and its current free content largely consists of generic, anonymously-bylined articles on topics unrelated to crypto. We could not identify named founders or a disclosed ownership structure in our research. We weighted all of it below.
Our take, up front: Crypto Briefing describes itself as a "leading independent crypto media organization," operating since 2017 and delivering "unbiased reviews, breaking news, forward-looking market analyses, and comprehensive research." Real, disclosed severe conflict of interest we want to present precisely: Crypto Briefing's core paid product, SIMETRI, a research and signals subscription including a "Pick of the Month" recommendation service, charges subscribers a fee calculated as a percentage of the amount they invest based on those recommendations; one reader description we found put it directly, "Simetri charges a percentage (say 5%) on the investment - so someone investing $10,000 on a pick of the month would end up paying $500." This is a structurally different, and we think more severe, conflict of interest than the advertising or affiliate-link models we've found at other outlets in this series, because it creates a direct financial incentive for the company to encourage larger investments in its own recommendations, independent of whether those recommendations perform well. Real, disclosed customer characterization we found telling: one reviewer described the free news site directly as "just a platform giving you mainstream crypto news and being a promoting channel for Simetri." Real, disclosed mixed track record: some long-term SIMETRI subscribers report genuine satisfaction with its performance and community, while other reviews describe removed analysts, signal timing complaints, and difficulty reaching customer support to cancel subscriptions. Real, disclosed governance gap: we could not identify named individual founders or a disclosed ownership structure for Crypto Briefing in our research; the only leadership figure we found was a CEO identified solely by a first name, "Mitchell," in a direct customer-review response. Real, disclosed decline in current relevance: third-party web analytics reported roughly 2,274 monthly visits as of August 2025, with 0% year-over-year growth, and much of the current free news content consists of generic, non-crypto-specific articles, bylined anonymously as "EDITORIAL TEAM," covering topics such as a Japan taxi-hailing IPO, a football match, and G7 summit politics, tenuously connected to crypto through brief framing sentences. We weighted all of it below.
Real, disclosed core paid product, SIMETRI, charges a percentage-based fee tied directly to the size of a reader's investment in its "Pick of the Month" recommendations, a real, disclosed structural incentive to encourage larger investments regardless of outcome quality, categorically different from and more direct than the affiliate-link or advertising models found at other outlets in this series. Real, disclosed customer characterization: one reviewer described the free news site directly as "just a platform giving you mainstream crypto news and being a promoting channel for Simetri." We found no named founders or disclosed ownership structure in our research.
Pros
- The fee structure itself is disclosed and describable, rather than hidden entirely
Cons
- A percentage-of-investment fee directly rewards encouraging larger reader bets, regardless of quality
- A customer review describes the free news site as functioning primarily as a promotional funnel for the paid product
- No named founders or disclosed ownership structure were found anywhere in our research
Real, disclosed historical credibility: operating since 2017 with a genuine subscriber base for its SIMETRI research product. What tempers this severely: current free news content consists largely of generic, non-crypto-specific articles (covering topics like a Japan taxi IPO, a football match, and G7 summit politics) bylined anonymously as "EDITORIAL TEAM," a real, disclosed pattern suggesting templated or low-substance content production rather than focused crypto journalism. Real, disclosed mixed customer feedback on SIMETRI's actual investment-signal performance, including complaints about signal timing and at least one analyst removed from the team following reader complaints.
Pros
- A genuine, disclosed operating history since 2017 with a real subscriber base for its research product
Cons
- Current free content largely covers generic, non-crypto topics under an anonymous "EDITORIAL TEAM" byline
- Mixed customer feedback describes signal-timing complaints and at least one removed analyst
Real, disclosed founding year (2017) and a partially-named leadership figure (a CEO identified only as "Mitchell" in direct customer-review responses). What tempers this severely: we found no disclosed individual founders, no disclosed ownership or funding structure, and no dedicated ownership-transparency page in our research, a real, disclosed gap relative to nearly every other outlet in this series.
Pros
- A founding year (2017) is consistently disclosed across the site and third-party profiles
Cons
- No individual founders were named anywhere in our research
- No disclosed ownership or funding structure was found beyond a partial first-name CEO reference
Real, disclosed historical research infrastructure (SIMETRI) built over multiple years. What tempers this severely: real, disclosed extremely low current traffic (2,274 monthly visits as of August 2025, with 0% year-over-year growth), and current free content spans largely generic, non-crypto topics rather than focused, original crypto reporting.
Pros
- SIMETRI represents a real, disclosed, multi-year research product built over time
Cons
- Reported monthly traffic (2,274) is a small fraction of nearly every other outlet in this series
- Current free content skews toward generic, non-crypto-specific topics
Real, disclosed free core news content remains accessible, alongside the separate paid SIMETRI product.
Pros
- Core news content remains free and accessible without a subscription
Cons
- Customer reviews describe real difficulty reaching support to cancel paid subscriptions
Real, disclosed direct percentage-of-investment fee model (SIMETRI's "Pick of the Month"), a real, disclosed, severe structural conflict of interest distinct in kind from advertising or affiliate-link models found elsewhere in this series.
Pros
- The fee mechanism is describable and not entirely hidden from subscribers
Cons
- A percentage-of-investment fee is a categorically more direct conflict than advertising or affiliate models
Real, disclosed additional product features within SIMETRI, including a Discord community, "Coins on the Move" alerts, and market signals.
Pros
- A Discord community and additional signal features extend beyond a bare recommendation list
Cons
- Mixed, real, disclosed customer feedback questions the practical value of these features
If you're drawn to SIMETRI specifically, read the fee structure twice before subscribing.
Given the real, disclosed percentage-of-investment fee model, understand precisely how much a "Pick of the Month" recommendation would cost you at your own intended investment size before subscribing, and treat the free news site's coverage as separate from, and less rigorous than, the paid product it appears to promote.
The lowest score in this series, and the first case where the "news" reads like a funnel for something else.
We want to be precise about what actually drove this score, because it's not any single scandal the way it was elsewhere in this series. It's a business model. When a company charges you a percentage of what you invest based on its own recommendation, it gets paid more the bigger your bet gets, whether that bet works out or not. We don't think that's a minor disclosure footnote; we think it's a structural incentive that sits underneath everything else the site publishes, and one reader's blunt description of the free site as "just... a promoting channel for Simetri" matches exactly what we found when we looked at the current homepage ourselves: generic wire-style stories about a taxi IPO and a football match, bylined to nobody in particular, sitting where crypto reporting should be. We couldn't find a single named founder anywhere. We couldn't find who owns this company. What we could find was a research product with a fee structure that gets paid more when you risk more. We think that combination, low current substance, an undisclosed ownership structure, and a fee model that scales with reader risk, is a worse pattern than anything else we've reviewed in this series, even without a single dramatic incident attached to it.
The scorecard above is deliberately general. Whether Crypto Briefing is right for you depends heavily on which of these you already are.
The existing, long-term SIMETRI subscriber who already understands and accepts its percentage-based fee structure
Real, disclosed positive testimony from long-term subscribers suggests this specific, informed use case can work reasonably well.
Nobody we'd recommend this to without the caveats above already firmly in mind
Given the real, disclosed severity of the fee structure and ownership gaps, we can't identify a genuinely good, low-caveat fit here.
The reader who wants to compare SIMETRI's specific fee terms against other paid crypto research products before deciding
Real, disclosed fee details are calculable in advance, making this a workable due-diligence exercise rather than a blind signup.
Newcomers looking for either free independent crypto news or a low-conflict paid research subscription
A real, disclosed promotional-funnel pattern and a severe fee-structure conflict make this a poor fit for both of those needs.
The scorecard covers the headline judgment calls. These four tables cover the specifics we didn't want to bury in prose; the SIMETRI fee structure explained, real customer feedback presented directly, the content-quality shift documented, and how Crypto Briefing compares to the rest of this series.
The SIMETRI fee structure, explained
| What we found | |
|---|---|
| The product | SIMETRI, Crypto Briefing's paid research and signals subscription, including a "Pick of the Month" recommendation |
| The fee | A percentage of the amount a subscriber invests based on the recommendation, described by one reviewer as "say 5%" |
| Worked example | A $10,000 investment in a "Pick of the Month" would reportedly cost roughly $500 in fees at that rate |
| Why this is a conflict | The company earns more when readers invest larger amounts, independent of whether the pick performs well |
We're presenting the actual worked math because the abstract phrase "percentage fee" understates how directly this incentive scales with a reader's own financial risk.
Customer feedback, presented directly
| What we found | |
|---|---|
| Positive | Long-term subscribers report satisfaction with SIMETRI's performance, community, and "Pick of the Month" feature |
| Critical | "Not good. Always getting signal or alerts after dip"; one analyst was removed from the team after complaints |
| On the news site itself | "Cryptobriefing is just a platform giving you mainstream crypto news and being a promoting channel for Simetri" |
| Support access | One reviewer described days of unanswered calls attempting to cancel a subscription |
We're presenting both the positive and critical reviews because the picture is genuinely mixed on SIMETRI's performance; the pattern we found more consistently concerning was the description of the free site's core function.
The content-quality shift, documented
| Metric | Finding |
|---|---|
| Monthly visits (Aug 2025) | Approximately 2,274, per third-party web analytics |
| Year-over-year traffic growth | 0.00% |
| Recent article bylines | Overwhelmingly "EDITORIAL TEAM," with no individual named authors |
| Recent article topics | A Japan taxi-hailing IPO, a football match, a G7 summit, an oil-supply waiver, English football management |
We visited the site's own news archive directly to compile this; the topics and traffic figures reflect what we could observe as of our research, not a characterization from a third party with its own agenda.
Crypto Briefing vs. the rest of this series
| Crypto Briefing | CoinDesk | The Block | Decrypt | Bankless | U.Today | Bitcoin Magazine | CoinGape | Blockworks | Coin Bureau | The Defiant | BeInCrypto | Cointelegraph | CryptoSlate | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Core disclosed issue | % -of-investment fee; undisclosed ownership; generic content | Owner-ordered article removal (2024) | CEO's secret $43M in loans (2021-2022) | Sponsor-branded rewards; client-services arm | Venture arm's direct token holdings | Blended promotional content, no clear policy | Media, venture fund, and treasury company unified under one CEO | B2B authority-building adjacency; thin ownership detail | Editable podcast interviews; pay-to-speak conferences | Category-standard affiliate-link monetization | Current business-sustainability pressure | Unverified "ad-free" claim; PR-sourced reviews | False, market-moving ETF tweet (2023) | Disclosed AI use; gambling-adjacent reviews |
| Our score | 28.75/100 | 50.0/100 | 51.75/100 | 63.0/100 | 45.25/100 | 37.75/100 | 42.75/100 | 55.75/100 | 59.25/100 | 58.75/100 | 66.0/100 | 53.75/100 | 52.25/100 | 68.5/100 |
Crypto Briefing's lowest score in this series doesn't come from a single dramatic incident; it comes from a compounding pattern, an undisclosed ownership structure, a percentage-of-investment fee model, and a shift toward generic, non-crypto-specific content, that together represent a worse overall trust profile than any single scandal we've documented elsewhere.
We don't just want to hand you our number; we want to show you how it sits next to what other sources have published. We're flagging directly that generic rating-directory sites tend to score Crypto Briefing quite favorably based on traffic and engagement metrics alone, without examining the SIMETRI fee structure or the current content-quality shift as directly as our methodology does.
Our score lands significantly below the aggregated industry average; generic rating-directory scores and mixed subscriber sentiment pull that average upward, while giving considerably less direct weight to the percentage-of-investment fee structure and the shift toward generic, non-crypto-specific content we found central to this review.
| Source | Score | Type |
|---|
Scores compiled by our editorial team from publicly available reviews as of August 2026. "Editorial estimate" means the outlet didn't publish a single numeric score, so we converted their published verdict and sentiment into a comparable 100-point figure. Verify current figures directly with each source before citing them elsewhere.
We could not identify named individual founders or a disclosed ownership structure for Crypto Briefing in our research. The only leadership figure we found was a CEO identified solely by the first name "Mitchell," in a direct customer-review response.
SIMETRI is Crypto Briefing's paid research and signals subscription, including a "Pick of the Month" feature. It charges a fee calculated as a percentage of the amount a subscriber invests based on its recommendations, for example, roughly 5% on a $10,000 investment, a structure that pays the company more as a reader's investment size grows.
It still publishes content, but third-party web analytics reported approximately 2,274 monthly visits as of August 2025 with 0% year-over-year growth, and much of its recent free content covers generic, non-crypto-specific topics under an anonymous "EDITORIAL TEAM" byline.
Customer feedback is genuinely mixed. Some long-term subscribers report satisfaction with its performance and community; others describe signal-timing complaints and at least one analyst removed from the team following reader complaints. We'd recommend understanding the fee structure fully before subscribing.
Crypto Briefing states it has been "covering the digital asset industry since 2017," per its own Editorial Policy page and LinkedIn profile.
Its current news archive includes many articles on topics only loosely connected to crypto, such as a Japan taxi-hailing company's IPO, a football match, and G7 summit politics, tenuously linked to crypto through brief framing sentences.
Some customer reviews describe difficulty reaching support to cancel paid subscriptions, including one reviewer who described several days of unanswered calls before a refund was eventually processed.
Not because of a single scandal, but a compounding pattern: an undisclosed ownership structure, a percentage-of-investment fee model that scales with reader risk, and a current shift toward generic, non-crypto-specific content, together representing a worse overall trust profile than any single incident we've documented elsewhere in this series.
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